PRODUCT STRATEGIST — EVERNORTH HEALTH, CIGNA

I collaborate with cross-functional teams to transform healthcare experiences for over 170M individuals globally. My role involves leveraging data-driven insights to craft personalized product and communication experiences that engage customers and drive outcomes. I ensure clinical content integrity, aligning with evidence-based guidelines, and contribute to evolving content design processes for scalable and personalized healthcare solutions.

LEAD PRODUCT DESIGNER, UX/UI — HANDZIN

Re-designing V3 of Handzin’s medical SaaS CRM, resulting in an increase in clinical client usability. Working with an agile cross-functional team, I focus on market research, user studies, and best practices to redesign the software’s workflows and interface to best serve our rapidly expanding user base.

PROJECT MANAGER — EXPRESSIVE ARTS PLACE

Spearheaded the design and development of a successful B2B2C mental health app, securing key partnerships and stakeholders. My systems and design solutions improved clinical communications and productivity, while scaling online program accessibility for users.

In addition, I led the successful rebranding of the agency and implemented a comprehensive marketing strategy to increase brand awareness and client acquisition, including securing partnerships in education.

CO-FOUNDER, LEAD PRODUCT MANAGER — IDEA WAVE CO-LAB

Led the end-to-end design of an educational SaaS application, resulting in a user-friendly web app prototype that increased user retention and enjoyment by 60%. By facilitating design studios and collaborative team discussions, I presented research and data-driven design decisions to cross-discipline team members and funders, resulting in successful funding and a 55% increase in app downloads.

Assisted in conducting focus groups and product workshops with field experts to inform research plans, resulting in a 30% increase in user satisfaction with the app's features.

UX/UI DESIGN & RESEARCH — ALEXANDRIA

Designed an AI marketplace that connected artists with buyers, resulting in an impressive 75% increase in sales. Through user research, testing, and data analysis, I improved usability and customer satisfaction by 86%. I led a successful redesign initiative that increased user engagement by 60%, and created wireframes, prototypes, and design specs for a responsive web app that led to a 75% increase in user adoption and satisfaction. I presented my findings to stakeholders and CTO to secure their buy-in and ensure successful implementation of the project.

CREATIVE DIRECTOR — ANA CERVANTES ART & DESIGN

Creative entrepreneur with a passion for branding and design. With over a decade of experience in the industry, Ana has worked with a wide range of clients from various sectors, including tech startups, fashion brands, and non-profit organizations. She has a keen eye for detail and a unique ability to capture the essence of a brand and translate it into compelling visual design.

Ana's expertise extends across a wide range of disciplines, including brand strategy, logo design, web design, and print collateral. Her clients appreciate her collaborative approach, attention to detail, and ability to deliver creative solutions that exceed expectations. With a deep understanding of the power of design in shaping a brand's identity, Ana is committed to helping her clients stand out in a competitive market through thoughtful and effective design solutions.